fbpx
Loading
Paid Media Planning

We're your experts in all aspects of paid media advertising.

At Dossier Media, integrated paid media planning is our specialty. With decades of experience and a team of integrated paid media experts at the helm, we understand each aspect of paid media and its place in a successful marketing strategy.

With access to data-driven insights, the latest technologies and data-driven strategies, our team utilizes their paid media experience to ensure that your campaigns are running optimally across all platforms. We are continuously educating ourselves on the evolving paid media landscape, giving us an edge when it comes to staying ahead of the competition. By customizing plans for each individual brand and leveraging automated technologies for optimal performance, our paid media plans can bring you real results down the line.

Our Paid Media Planning Approach Includes

Audience Segmentation​

Dossier Media’s planning process includes a robust audience analysis and segmentation, gaining valuable insight to influence which tactics, platforms, day-parts, and formats the target audience resonates the most with.

Channel Recommendation​

Our expertise spans across all paid media formats and channels. We will evaluate the ideal mix of media channels to most effectively reach each brand’s marketing goals and objectives. We’ve planned and bought everything from national TV buys and custom content with premium publications, to hyper local digital tied to specific niches.​

Platform/Vendor Selection

The evaluation process includes a robust RFP across a select group of highly relevant publications and platforms. We provide a unique scoring methodology for each RFP to help determine the ideal vendor selection.

Performance Forecasting

Our performance modeling provides accurate forecasting directly tied to each business objective. We provide our accurate deliveries allowing each brand to have a clear understanding of expected results.

Each paid media plan is highly customized and directly achieves each brand’s marketing goals and objectives. This process also ensures full consideration for all media channels, tactics, and ad units.

Contact Us!

Let's Talk!

Please share your contact information below — we’re always happy to talk strategy, brainstorm, etc..

    Inquiry Type

    Call Us+1 732 754 2014 Mail Us[email protected] Location2550 Pacific Ave, Suite 700, Dallas TX
    Linkedin Facebook-f Twitter