Google Ads has made a significant update to Performance Max campaigns, increasing the negative keyword limit from 100 to 10,000 per campaign. This expansion gives advertisers greater control over their campaigns, allowing them to refine targeting, eliminate wasted ad spend, and optimize performance more effectively.
What Changed?
With this update, Performance Max campaigns now have the same negative keyword capacity as Search campaigns, ensuring advertisers can exclude a wider range of irrelevant or low-converting search terms. This increased flexibility allows businesses to fine-tune their targeting strategies, improve audience relevance, and maximize return on investment (ROI).
How to Use the New Negative Keyword Limit
Advertisers can manage negative keywords for Performance Max campaigns at the campaign level using the following steps:
- Go to Google Ads → Settings → Campaign Settings → Negative Keywords
- Add up to 10,000 negative keywords to exclude unwanted searches
- Regularly monitor and update keywords based on performance insights
Final Thoughts
Google’s decision to increase the negative keyword limit from 100 to 10,000 is a major win for advertisers, providing them with enhanced control, reduced waste, and better audience alignment in Performance Max campaigns. This update enables businesses to maximize ad efficiency, drive higher-quality traffic, and improve overall campaign success.As Google Ads continues to refine Performance Max, advertisers who leverage this expanded capability will be better positioned for improved ROI and long-term success.Are you taking advantage of this update in your campaigns? Let us know how it’s working for you!
Google’s decision to increase the negative keyword limit from 100 to 10,000 is a major win for advertisers, providing them with enhanced control, reduced waste, and better audience alignment in Performance Max campaigns. This update enables businesses to maximize ad efficiency, drive higher-quality traffic, and improve overall campaign success.As Google Ads continues to refine Performance Max, advertisers who leverage this expanded capability will be better positioned for improved ROI and long-term success.Are you taking advantage of this update in your campaigns? Let us know how it’s working for you!
- Written by: Charlotte Steelman
- Posted on: March 12, 2025
- Tags: Paid Advertising